Hawke's Bay�is about to audition for a star role with international movie-makers.
Gilly Lawrence, word of the late Bruno Lawrence, came up with the mind of turning Hawke's Bay into a film-friendly area for national and international film-makers.
Now he and Hastings production company Cloud South Films, which is enjoying international success with its documentary One Man, One Cow, One Planet, have established Hastings Film Central to bring the estimation to fruition.
The body will promote Hawke's Bay as a victorious film venue.
Mr Lawrence will draw on 15 days of work in the industry to establish a locations database, including beaches, mountains, wineries, orchards, or Art Deco and Spanish Mission architecture.
Other assets such as good climate and light, and a strong artistic acculturation will too go on the list.
Hastings Film Central will link up with the established screen hubs of Auckland and Wellington, offering info and contacts to smooth the route for those interested in working in Hawke's Bay.
Hastings City Marketing is helping to push Hastings Film Central by liaising with councils and businesses.
Hastings City Marketing director Natalie Stevens said Hawke's Bay had world-class physical beauty combined with accessibility.
"Mountains that could pass for wilderness anywhere, deserted beaches and the kind of wild places that get been swallowed up in most of the developed world."
Ms Stevens said the economic benefits of establishing Hawke's Bay as a film-making centre would be bigger than those of tourism.
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